Make your pitch deck exciting and relatable by using photos and illustrations. Even the most left-brained venture capitalist responds positively to images. As humans, we use our sense of sight, first and foremost. A clear, well- designed presentation, visually consistent with your product's branding, will help sell your idea. But most importantly, tie your presentation to your end consumers of your product or service. Don't be afraid to sprinkle in a little emotion or humor at the beginning and the end of your pitch deck.